Sales Attribution Software for
Stop Wasting Ad Spend
and Scale with Precision
Improve your ad performance instantly
Stop Wasting Ad Spend
This Simple Tweak Can Improve Your Ads
If you advertise on Meta Ads, you really need to see this…
What I want to reveal is the sneaky little feature that can make or break your campaign.
It’s called Event Match Quality.
Most people don’t even know what that is. So let me explain what it is and how it works.
Every time you launch a new ad (any kind of ad)… you first have to select your “campaign goal.”
Which is either:
Sales, Leads, Engagement, Yadi Yada Yada.
The goal you select can also be referred to as an “Event.”
Now, whenever you get a sale or a new lead, etc., Meta uses that event to optimize your ads.
For instance, if a person buys a red shoe for $145 on your website, Meta tries to look for other people on their platform like that person and show them your ads.
The problem is that META doesn’t always accurately identify which of its users took that action.
It could be anyone. So your Event Match Quality is how closely Meta recognizes who took the action.
Usually represented over 10.
So you can have a match quality of 4.3/10, 6.7/10, etc.
The higher the first number, the better for you.
Ideally, you should have a match quality of at least… 9/10.
Anything lower than that means Meta has to resort to guessing which of their users took action.
Of course, you know what that means for you.
If Mrs. A. just bought from you but Meta thinks it’s Mr. B, then you’re screwed.
More of your ad budget is then channeled to people like Mr. B…
And that surmises how advertisers waste their money.
Lucky for you, there’s a solution.
It’s called Advanced Ads Tracking and Attribution.
All top advertisers are using one form of it or the other.
And you should too.
The problem is that…
Many advanced tracking & attribution tools are duds, and the really good ones (like Hyros) are crazy expensive.
Which is why I want to introduce you to Weberlo.
Plug & Play - 5 min setup
Scale ads with confidence
Optimize your ad budget, target your audience precisely, and stay on top of your campaign performance effortlessly. Pixel tracking can miss up to 60% of sales data, but our cookieless server-side tracker was specifically designed to bypass iOS tracking issues, ensuring you capture every sale and maximize your revenue.
Send conversions back to ad platforms and calculate ROAS
Your ad optimization depends heavily on the quality of data you send. By using Weberlo you are improving your ad performance and reducing costs.
Organic Attribution
Maximize your organic growth with Weberlo’s Organic Attribution. Effortlessly track all types of traffic using UTM parameters, and instantly identify key touchpoints. Gain actionable insights and optimize for cost-effective results. Experience the simplicity and power of comprehensive traffic analysis at a glance!
Deep integration with payment platforms
Avoid missing or double sales counts. The metrics you see are exactly what is in your bank account. Including refunds and recurring payments. Other platforms do not cover this.