Everyone and their grandma knows that Shopify app helps you easily manage your store and generate traffic to your site.
But in this article, we want to discuss – how YOU can increase your conversions by adding Shopify Google ads conversion tracking.
The goal of every business is to make a sale, and it's hard not to feel stressed. How do you know if your ads are working? It can be difficult to tell what is converting for you.
The best way to know if your Google Ads are working is by using Google Conversion Tracking on Shopify. In this guide, we’ll show you how to convert your visitors into customers with Shopify Google Ads Conversion Tracking.
What is Google Ads Conversion Tracking?
Google Ads offers a powerful conversion tracking feature called "Google Ads conversion tracking." Well, Google ads conversion tracking help marketers convert more visitors into paying customers.
The main concept behind Google Ads conversion tracking is to input your Google ads account about what your ideal customer purchased.
Google Ads conversion tracking is Google technology that allows businesses to track customer activity after the customer has arrived on their website through a search ad.
It allows you to follow the people clicking on your ads and coming to your website. It is a very good feature and will help you understand the actions of your website's customers and how they behave on your website.
Also, it helps you to identify sales and generate leads. Google ads conversion tracking helps you identify the best area for your campaigns.
An Overview of Shopify
Shopify is one kind of cloud-based software as a service that provides a solution for online shopping.
After providing a monthly subscription fee, you can enter into the Shopify dashboard and make your product's advertisement, sell your product. With the help of Shopify, you can also ship your product.
Shopify provides secure web hosting so that hackers can't do any damage to your business. There is a 24×7 customer service provider in Shopify.
You can reach the Shopify customer service team via phone call, email, or live chat in your emergency time.
What are the Benefits of Shopify?
Easy to Use
Shopify is very simple software. It's very easy to use. Using this software, you can easily add products, provide discounts, etc. By using drag and drop tools, you can easily customize your website.
The best part of Shopify is when any shopper faces any problem; they can easily fix it with the help of Shopify's customer care centre.
It provides 24×7 customer service. You can reach the Shopify customer service team via phone call, email, or live chat in your emergency time.
Minimum Setup Cost
Shopify provides the minimum subscription cost. You can get a subscription for $30 per month.
What are the Shortcomings of Shopify?
Shopify is a great place for small business owners. Its inbuilt tools provide all the basic requirements for that business owner. But for Unique requirements, Shopify doesn't fulfil this requirement.
Recently, Shopify opened a third-party app developer. But for those small business owners, it's very tough to use the paid version of the Shopify app.
Why Use Google Ads Conversion Tracking?
Google Ads conversion tracking helps you to increase your online sales. Many Shopify stores use Google Adwords to promote their products. Now you can see how Google ads conversion tracking help you:
- With the help of Google ads conversion tracking, you can monitor your website activists. You can track your sales, email sign-up, phone calls, etc.
- You can get a clear idea about your Google ads campaign.
- You can track the keyword and campaign, which helps you to generate more sales.
- By using Google ads conversion tracking, you can identify the weakness of your website. Website weakness means slow page speed, lack of relevant content, poor quality content, etc.
- By using Google ads conversion tracking, you know which is better for your ad campaign, what to do and what not to do for better performance.
- Now, you can track the keywords which perform the best for your business growth.
How to Setup Google Ads Conversion Tracking in Shopify?
For your store, you can set up Google ads conversion tracking in many ways. But Shopify makes it easy. You can set up Google ads conversion tracking in Shopify by following these four steps:
- Setting up Google analytics
- Linking with Google analytics
- Setting your conversion goal
- Enabling conversion tracking
Setting up Google Analytics
First, you need a Gmail account to create an account with Google analytics. Google helps you to walk through the setup.
After completing that, you will find a code. Now, you have to input this code into your Shopify platform. This code helps you to link the analytics with your shop.
Now you have to click your Shopify account then online store and click performance. After entering the code, you need to check to use enhanced e-commerce and press the save button.
Linking with Google Analytics
You have to visit your Google ads platform to add your Google ads with your analytics account. When you see the account list, just click the link.
It's essential, and you have to use the same Gmail id to log in between these two platforms.
Now go to the admin section from your Google analytics platform. Then go to the property section, select Google ads linking and select a new link group.
At last, click the Google ads account, which one you linked, and then select the standard view.
Setting Your Conversion Goal
Conversion goals vary from business to business and customer needs. Now you need to select a goal from your Google analytics admin section. Then select the new goal section. Now you can see the three steps.
- For the first step, click checkout completely.
- For the second step, customers can see that an order has been placed. This page is known as a thank you page.
- After completing the goal, go to the page where you will start the customer for the last step.
Enabling Conversion Tracking
The following process helps you to finally activate conversion tracking. Go to the tools & setting section from your Google ads platform.
From the measurement, the section selects the conversion button. To generate a new conversation tracker, click the blue plus icon.
Select a website, set a goal, import, and continue. Now go to the setup wizard and select the following: for category select purchase, for conversion name: as you like, for value, Use different values for each conversion.
The click-through conversion window is set 30 days because most customers don't buy on their first visit.
For the View-through conversion, the window set is one week. For the Include in "Conversions,” click yes. Now, for the Attribution model, you can select 'Last click.'
Your Google Ads conversion tracking is ready after selecting 'create and continue.'
How to Set Up Conversion Tracking for Google Ads For Your Shopify Store?
You can easily set up your Google ads conversion tracking for your Shopify store if you follow these steps. First, you need to log in to go to your Shopify store.
Then select the app. Then go to your search bar and go into Adnabu. Now you have to choose the conversion tracking app. After that, select the app.
Now you ask for verification by Shopify. Add the app after reading all terms and conditions very carefully. Now it's time to connect with your Google ads account.
Now you need to log in using your Gmail account. You must connect this Gmail account with your Google ads account. After that, you are asked for verification by Google.
Permit reading all terms and conditions very carefully. Now you can see a page that is successfully created for your Shopify store, and your Shopify store is ready for Google ads conversion tracking.
Benefits of Using Google Ads Conversion Tracking for your Shopify store
You don't need any Coding Skills
It's very tough to install conversion tracking code for your Google ads. But if you use this app, you don't need any coding skills. Just download this app. It will do all for you automatically.
Free to Use the App
The good news is this app is free for you. When you need it, just install it and start using it. You can uninstall this app whenever you want.
Updated the system of Tracking
This app always updates its tracking system so that you can get an error-free conversation tracking system.
Now we can say that Shopify Google Ads Conversion Tracking is a valuable tool if you have an online store. It’s the best choice to increase the sales of your store.
It's also completely free! Using this, you will be getting more control over your advertising and increase the chances of getting an actual return on investment for your budget.
Shopify Conversion Tracking helps track your online conversion with your Shopify Payments account. It can help in creating a relevant campaign or advertisement for the audience.