Author name: Andrei

Annotations in GA4: A Guide to Tracking Changes and Insights

Understanding user interactions with your website is paramount for any business operating online. Google Analytics 4 (GA4) brings in the new era of analytics by providing detailed insights into user behavior. However, as data fluctuates over time due to numerous variables – such as marketing campaigns, algorithm changes, or site updates – it can become […]

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Cliqly Email Marketing: Boost Your Campaign’s Success Rate

Email marketing remains a critical strategy for businesses aiming to increase their reach and achieve various marketing goals. Cliqly Email Marketing emerges as a notable platform within this landscape, offering tools that are tailored for both seasoned marketers and those new to online marketing. With an emphasis on simplification, it provides efficient solutions that encompass

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How Many Weeks for Awareness Campaign Ads: Meta and Google Strategy Timelines

Determining the duration of an awareness campaign is a critical step for businesses looking to elevate their brand’s prominence in the market. In the world of digital advertising, platforms such as Meta (formerly Facebook) and Google offer robust tools to tailor ad campaigns geared toward raising brand awareness. These campaigns are designed to display ads

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Digital Marketing Reporting Tools: Enhance Your Analytics Game

Digital marketing reporting tools are essential for modern businesses that aim to track and optimize their online presence effectively. These tools provide crucial data and insights, allowing marketers to measure the impact of their campaigns across various digital channels. The ability to consolidate and compare metrics such as clicks, conversions, and engagement rates is key

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GA4 Cross Domain Tracking: Implementing a Unified Analytics Approach

Cross-domain tracking is a critical feature in Google Analytics 4 (GA4) that allows businesses to track user interactions across multiple domains. This is particularly useful for organizations that operate several websites or where customers engage with a brand across different online platforms. With GA4, cross-domain tracking is more streamlined, and once set up correctly, it

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