Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

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Hyperlocal Social Media Marketing Strategies for Targeted Community Engagement

Hyperlocal social media marketing represents a targeted approach that allows businesses to engage with a community-based audience through platforms like Facebook, Instagram, and Twitter. By focusing on a specific and often narrow geographic area, this strategy can pinpoint potential customers with precision, catering to local interests and cultural nuances. Unlike broad-scale campaigns, hyperlocal marketing concentrates […]

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What Data is Google Analytics Goals Unable to Track? Understanding Tracking Limitations

Google Analytics is a powerful tool widely used for tracking various website and app metrics, aiding businesses and individuals in making data-driven decisions. It offers the functionality to set goals which help in measuring how well your site or app fulfills targeted objectives, such as completed sign-ups, transactions, or time spent on a page. Despite

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Triple Whale Attribution: Unveiling the Power of Marketing Analytics

In the landscape of digital marketing, understanding the journey a customer takes from first engagement to final purchase is crucial for optimizing campaigns. This is where Triple Whale attribution comes into focus. It offers a framework for marketers to credit the various marketing channels that play a part in leading a customer toward a conversion.

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Supermetrics Shopify Integration: Enhance Your E-commerce Analytics

In the dynamic world of ecommerce, businesses are constantly seeking efficient tools to analyze performance and drive decision-making. Supermetrics emerges as a powerful solution for ecommerce platforms like Shopify, enabling users to centralize their marketing and sales metrics into actionable insights. The platform simplifies data management by allowing merchants to seamlessly move their Shopify data

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Adverity vs Supermetrics: In-Depth Comparison for Marketing Analytics

Selecting the right data integration platform can be a pivotal decision for businesses aiming to streamline their marketing data analysis and reporting processes. Adverity and Supermetrics are two leading platforms in this field, each offering unique capabilities and strengths to users. Adverity distinguishes itself as a comprehensive data integration solution which focuses on automating the

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Supermetrics vs Funnel.io: A Comprehensive Comparison for Marketers

Selecting the right marketing data integration platform is critical for businesses looking to enhance their data analysis and reporting capabilities. Supermetrics and Funnel.io present themselves as two of the leading solutions in this domain, each offering distinct features aimed at simplifying the process of data gathering and manipulation. While Supermetrics focuses on being a versatile

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