Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

Boosting Ecommerce ROI: Maximizing Your Online Investment Returns

Understanding the return on investment (ROI) for ecommerce activities is crucial for businesses operating in the digital marketplace. As ecommerce continues to evolve, the ability to measure the effectiveness of online sales and marketing efforts has become indispensable. ROI in an ecommerce context represents the financial benefits received from investments made in marketing, platform development, […]

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B2B Email Outbound Marketing: Strategies for Lead Generation Success

Business-to-business email marketing, commonly referred to as B2B email marketing, is a powerful tool for connecting with other businesses in a digital landscape. Unlike traditional consumer-focused email campaigns, B2B email marketing focuses on the specific needs and communication styles of businesses. By understanding that organizations operate differently from individual consumers, marketers can tailor their strategies

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Google Analytics vs Adobe Analytics: A Comparative Guide

In the realm of web analytics, two major platforms reign supreme: Google Analytics and Adobe Analytics. Each has carved out its niche, offering distinct features and tools tailored to different business needs. Google Analytics, recognized for its user-friendly interface and seamless integration with other Google services, is widely adopted across various industries. On the other

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Bing Ads Agency: Elevating Your Digital Advertising Strategy

Navigating the online advertising landscape requires expertise and an understanding of the various platforms that can propel a brand forward. A Bing Ads agency specializes in leveraging Microsoft’s expansive search network, which includes Bing, Yahoo, and other platforms, to maximize digital marketing efforts. These agencies offer strategic insights into campaign management, tapping into the potential

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Why Is My Facebook Ad Not Delivering? Uncovering Delivery Issues and Solutions

When advertising on Facebook, encountering a situation where ads are not being delivered can be frustrating and perplexing. Understanding the common reasons behind such issues is essential for marketers and businesses looking to optimize their online presence. In many cases, ad delivery problems stem from settings within the Facebook Ads platform itself or are a

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TikTok Ads vs Facebook Ads: Understanding the Advertising Powerhouses

In a world where social media reigns supreme, advertising on these platforms has become a crucial strategy for businesses looking to expand their reach. TikTok and Facebook stand out as two of the most influential players in the digital ad space, each with distinct characteristics that cater to various advertising needs. Understanding the differences between

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