Welcome to the Weberlo Blog

The most informative blog for aspiring and current digital entrepreneurs.

Cross Channel Attribution: Decoding Customer Journeys for Strategic Insights

Cross-channel attribution is the process of determining the value and role of each touchpoint in a customer's journey leading to...

Read More
B2B Video Marketing Strategies for Lead Generation Success

In the competitive landscape of B2B marketing, leveraging video content has become a cornerstone for building brand awareness and nurturing...

Read More
Last Touch Attribution: Understanding Its Impact on Marketing ROI

Last touch attribution is a widely recognized model within the realm of marketing analytics. It attributes the success of a...

Read More
B2B Appointment Setting: Strategies for Effective Lead Generation

B2B appointment setting is a critical process for business-to-business companies looking to generate solid leads and create opportunities for sales...

Read More
Markov Chain Attribution Model: Decoding Customer Journey Touchpoints

Markov Chain Attribution Model offers a method to evaluate the effectiveness of different marketing channels by analyzing the probability of...

Read More
Position-Based Attribution Model: Unveiling Its Impact on Marketing ROI

In the realm of digital marketing, deciphering the impact of multiple consumer touchpoints on the final sale is a complex...

Read More
Brevo vs Mailchimp: Comparing Email Marketing Services for Your Business Needs

In the dynamic world of digital marketing, email marketing services like Brevo and Mailchimp stand out as leading platforms. They...

Read More
ActiveCampaign vs Mailchimp: A Comprehensive Comparison for Marketers

In the rapidly evolving world of email marketing, two platforms have emerged as powerful tools for businesses seeking to engage...

Read More
Scroll to Top