Time Decay Attribution Model: Unveiling the Impact of Customer Touchpoints
Understanding how various marketing touchpoints contribute to a customer’s decision to purchase is essential for businesses seeking to optimize their advertising strategies. The time decay attribution model is an insightful approach that attributes the success of conversions to multiple customer interactions over time, with a greater emphasis on the interactions that occur closer to the […]
Time Decay Attribution Model: Unveiling the Impact of Customer Touchpoints Read More »