Guides

Understanding how various marketing touchpoints contribute to a customer’s decision to purchase is essential for businesses seeking to optimize their advertising strategies. The time decay attribution model is an insightful approach that attributes the success of conversions to multiple customer interactions over time, with a greater emphasis on the interactions that occur closer to the […]

In the realm of marketing attribution, the concept of attributing success to the initial interaction a customer has with a brand is known as first-touch attribution. This model assigns the full value of a conversion or sale to the first point of contact that a prospective customer has with a marketing channel or campaign. By

In today’s fast-paced business world, the ability to swiftly communicate complex marketing strategies is invaluable. A one-page marketing plan distills the essence of a business’s marketing efforts into a clear, concise document. It serves as a quick reference guide that aligns teams and steers marketing activities toward defined goals. This streamlined approach enables businesses to

Affiliate marketing offers a viable path for entrepreneurs and marketers to monetize their online content. Using a platform like ClickFunnels can greatly enhance this process. ClickFunnels is a sales funnel builder designed to help businesses and individual users in creating optimized marketing funnels. These funnels serve as guided paths that lead prospective customers through various

The landscape of digital marketing is undergoing a significant transformation with the impending demise of third-party cookies. This shift towards a cookieless future is driven by growing concerns over privacy and the increased demand for more secure and transparent data practices. As browsers phase out support for third-party cookies, marketers, publishers, and businesses at large

Conversion tracking in BigCommerce equips e-commerce businesses with the essential data they need to gauge the effectiveness of their marketing efforts. By understanding which advertisements lead to purchases, businesses can make informed decisions about where to allocate their marketing budget for maximum return on investment. The implementation of conversion tracking mechanisms allows store owners to