Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

TikTok UTM Parameters: Tracking Your Social Campaigns Effectively

Understanding the intricacies of digital marketing strategies is key to driving campaign success, and TikTok UTM parameters play a crucial role in this landscape. UTM parameters are vital tools that marketers use on the TikTok platform to track the effectiveness of their advertising campaigns and pinpoint where their traffic is coming from. They attach specific […]

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Direct Marketing Strategies: Boosting Sales with Targeted Outreach

Direct marketing is a targeted, measurable approach that enables businesses to communicate directly with a selected audience. This technique bypasses intermediary channels and aims to foster a direct, often personalized, relationship between marketer and consumer. By reaching out to potential customers through various media, such as email, mail, social media, and telemarketing, direct marketing can

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Data Driven Attribution: Unveiling the Power of Insight-Driven Marketing

In the realm of digital marketing, the advent of data-driven attribution has marked a significant shift in how businesses determine the value of each customer touchpoint leading to a conversion. This model allocates credit to different marketing channels based on their contribution to a conversion, moving beyond the limitations of traditional single-touch attribution models. By

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Omnichannel Marketing Strategies for Seamless Customer Experience

Omnichannel marketing represents a shift in how companies view the customer journey, recognizing the interconnectedness of all channels available to consumers. Traditional marketing strategies often focus on separate channels in isolation, but an omnichannel approach seamlessly integrates these platforms, providing a unified brand experience. Whether a customer is shopping online from a desktop or mobile

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What is Channel Marketing: Unlocking the Pathways to Customer Reach

Channel marketing is a multifaceted strategy for businesses to increase the reach of their products or services through various distribution channels. Rather than selling directly to consumers, companies leverage intermediaries such as distributors, resellers, and online marketplaces to target specific market segments more effectively. This approach allows businesses to tap into the established networks and

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