The search for the perfect email and SMS marketing solution can be daunting, especially as your business starts to grow. With Klaviyo known as a notable player in this field, its pricing model, which rises in tandem with your contact list, has been a source of concern for businesses looking to scale efficiently. Moreover, for […]
Klaviyo Competitors: Top Alternatives for Email Marketing in 2024 Read More »
Understanding where your leads come from plays a crucial role in optimizing your marketing strategies. Lead attribution is the analytical process marketers use to trace a customer’s journey to the point of making a purchase or becoming a lead. Essentially, it involves assigning credit to the various marketing touchpoints a customer encounters prior to completing
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When it comes to finding the right tools for email marketing and customer relationship management, many businesses have traditionally turned to ActiveCampaign for its comprehensive features. Yet, as diverse business needs evolve, the quest for platforms that offer specific functionalities and pricing structures becomes critical. Across the landscape of email marketing solutions, alternatives to ActiveCampaign
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Cross-channel attribution is the process of determining the value and role of each touchpoint in a customer’s journey leading to a conversion. As customers interact with various channels like social media, email, or paid ads before making a purchase, it becomes vital for brands to understand which channels are most effective. This understanding allows marketers
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In the competitive landscape of B2B marketing, leveraging video content has become a cornerstone for building brand awareness and nurturing business relationships. Video marketing serves as an engaging medium to demonstrate product features, share customer testimonials, and deliver educational content that assists potential clients in making informed decisions. Given its dynamic nature, video caters to
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Last touch attribution is a widely recognized model within the realm of marketing analytics. It attributes the success of a conversion to the final interaction the customer has with a brand before making a purchase or completing an action. This concept assumes a linear customer journey, where the last point of contact—whether it’s a click
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