Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

Klaviyo Pricing: Understanding Costs for Email Marketing Success

Choosing the right email marketing platform is critical for businesses looking to enhance customer engagement and drive sales. Klaviyo emerges as a prominent choice, especially for eCommerce ventures seeking tailored solutions for email and SMS marketing. The platform’s pricing structure is designed to accommodate businesses of various sizes, making it accessible to small startups and […]

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Klaviyo UTM Tracking: Master Your Email Campaign Analytics

Understanding the intricacies of marketing campaigns is crucial to evaluating their success. UTM tracking in Klaviyo plays a key role in this analysis. UTM, which stands for Urchin Tracking Module, parameters allow marketers to tag their URLs with specific data to track the effectiveness of online marketing activities across different channels and platforms. By incorporating

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Salesforce B2B eCommerce: Maximizing Your Business Sales Potential

In recent years, B2B ecommerce has emerged as a critical channel for businesses selling directly to other businesses. Navigating the complexities of B2B transactions requires a robust platform that can handle the sophisticated needs of this sector. Salesforce B2B Commerce, a component of Salesforce’s extensive Commerce Cloud offering, is engineered to cater to these requirements.

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Attribution AI: Revolutionizing Marketing Analytics

Attribution AI is a pivotal technology in the realm of digital marketing, vastly improving how marketing performance is measured and understood. It employs advanced algorithms to evaluate multiple customer touchpoints and assign credit to different marketing channels and campaigns that contribute to a consumer’s decision to convert or take a desired action. This multi-channel, algorithmic

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Adobe Analytics Pricing: Understanding Cost for Your Business Needs

Understanding the pricing of Adobe Analytics is crucial for businesses aiming to leverage data-driven decision-making. Adobe Analytics is a powerful tool used by organizations to track, report, and analyze their digital experiences across web and mobile applications. The complexity and depth of the tool require a tailored approach to pricing that can cater to the

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What is B2B: Unveiling Business-to-Business Models

Business-to-Business, or B2B, represents the exchange of goods, services, or information between businesses rather than between businesses and consumers. In contrast to the consumer-oriented Business-to-Consumer (B2C) model, B2B deals primarily with the relationships and transactions between companies. This could involve a variety of interactions such as a manufacturer purchasing raw materials from a supplier, or

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