Author name: Andrei Kholkin

I am a digital marketing expert specializing in marketing attribution, helping businesses optimize their strategies to improve ROI. I also share insights and techniques on this topic through my popular blog.

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Call Rail: Enhancing Customer Interaction with Advanced Call Tracking

CallRail offers a sophisticated analytics platform designed for those who wish to monitor and enhance their marketing efforts through call tracking and analytics. By harnessing the power of call tracking, businesses can gain detailed insights into which marketing campaigns are driving phone calls, texts, forms, and chats. This leads to a more informed strategy on […]

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Squarespace vs Shopify: An Unbiased Comparison for E-commerce Success

When considering an online presence for a business, the choice of e-commerce platform can significantly impact the ability to sell products and services effectively. Squarespace and Shopify emerge as two leading contenders, each boasting its unique set of features and tools designed to cater to diverse business needs. With Squarespace renowned for its sleek design

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YouTube Channel Analytics: Unveiling Viewer Insights and Growth Metrics

Understanding YouTube channel analytics is pivotal for creators who aim to grow their audience and increase engagement on the platform. Analytics provide insights into who is watching your videos, how they are discovered, and what content performs best. With this information, creators can tailor their content to better suit their viewers’ preferences and improve their

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HubSpot UTM Parameters: Tracking Your Marketing Campaigns Effectively

UTM parameters have become an invaluable tool for digital marketers looking to track the effectiveness of online campaigns. Standing for “Urchin Tracking Module,” these parameters are appended to URLs, allowing marketers to capture data about traffic sources and user behavior. When integrated with marketing platforms such as HubSpot, UTM parameters provide a granular view of

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Shopify vs Magento: An In-Depth Comparison for E-commerce Success

Selecting the right e-commerce platform is a crucial decision for online retailers, as it lays the foundation for their store’s functionality, appearance, and overall user experience. Two major contenders that frequently come up in this decision-making process are Shopify and Magento. Both platforms offer a robust set of features tailored to serve businesses of various

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