Author name: Andrei Kholkin

In the era of big data, data-driven solutions are at the forefront of innovation across industries. Organizations large and small leverage vast amounts of data to inform decision-making, enhance efficiency, and carve out competitive advantages. By applying advanced analytical methods to structured and unstructured data, these solutions can uncover patterns and insights that would otherwise […]

SMS marketing stands as a robust channel that taps into the ubiquity of mobile phones by allowing businesses to reach their customers directly through text messages. Its effectiveness is rooted in the high open rates of text messages compared to other forms of digital communication, such as email. SMS marketing can be highly personalized, providing

HYROS is short for Hyper-Accurate Ad Tracking. The core function of Hyros is to measure the effectiveness of your ads. It tracks the traffic of your business and analyzes it. Furthermore, it finds out which ads have caused the highest conversion and generated more Return on Ad Spend (ROAS). As a result, your decision-making improves.