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Analytics

By Andrei Kholkin / May 18, 2024

Analytics in digital marketing refers to the comprehensive process of collecting, analyzing, and interpreting data from various digital sources, such as websites, social media platforms, and online advertisements. This practice enables marketers to understand user behavior, evaluate the effectiveness of marketing strategies, and make data-driven decisions to optimize online campaigns and enhance business performance. Utilizing analytics helps businesses achieve a higher return on investment by targeting the right audience with the right messages at the right time.