Cost Per Click (CPC)

Cost Per Click (CPC) refers to the amount paid by an advertiser each time a user clicks on their online ad. This metric is crucial in digital marketing campaigns, particularly in search engine advertising and social media marketing, as it helps in evaluating the cost-effectiveness and profitability of online advertising efforts. CPC is a key performance indicator that enables advertisers to track the efficiency of their ads and optimize their marketing strategies for better return on investment.