Cost Per Engagement (CPE)

Cost Per Engagement (CPE) refers to a digital marketing pricing model where advertisers pay based on user interactions or engagements with their ads. This metric focuses solely on the actions that users take, such as clicks, shares, likes, and other forms of active participation. CPE is particularly relevant in campaigns aimed at boosting user involvement and brand interaction, making it a vital measure for evaluating the effectiveness of social media and interactive ad campaigns.

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