Customer Data Platform (CDP)

A Customer Data Platform (CDP) is a software system that consolidates and integrates customer data from various sources into a single, comprehensive database. This platform enables organizations to unify customer information across all touchpoints, providing a cohesive and updated view of each customer. The use of a CDP enhances the ability of businesses to engage in personalized marketing, improve customer experiences, and optimize predictive analytics, making it an essential tool in digital marketing strategies.

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