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Customer Journey

By Andrei Kholkin / May 18, 2024

Customer Journey: In digital marketing, the customer journey refers to the complete sequence of experiences that customers go through when interacting with a company and its brand. Not just a single event, it encompasses all customer engagements, from initial awareness and consideration, through the purchasing process, to post-purchase support and beyond. This journey can be mapped to identify customer touchpoints, which helps businesses optimize marketing strategies and improve customer interactions for enhanced satisfaction and loyalty.