Customer Journey

Customer Journey: In digital marketing, the customer journey refers to the complete sequence of experiences that customers go through when interacting with a company and its brand. Not just a single event, it encompasses all customer engagements, from initial awareness and consideration, through the purchasing process, to post-purchase support and beyond. This journey can be mapped to identify customer touchpoints, which helps businesses optimize marketing strategies and improve customer interactions for enhanced satisfaction and loyalty.

Scroll to Top