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Marketing Funnel

By Andrei Kholkin / May 18, 2024

Marketing Funnel: A strategic model used in digital marketing to guide potential customers through a series of stages from initial awareness to final purchase. The funnel visualizes the journey of a customer as they progress from learning about a product or service to making a decision to buy. Each stage of the funnel represents an opportunity for marketers to influence and nurture the customer’s decision-making process through targeted content, ads, and offers, aiming to convert them from prospects into loyal customers.