Marketing ROI

**Marketing ROI (Return on Investment)**

Marketing ROI (Return on Investment) is a metric used to evaluate the efficiency and profitability of investments made in marketing activities. It measures the return generated from marketing expenditures relative to the cost of those expenditures.

\[ \text{Marketing ROI} = \left( \frac{\text{Net Profit from Marketing}}{\text{Cost of Marketing Investment}} \right) \times 100 \]

**Key Components:**
1. **Net Profit from Marketing:** The revenue generated from marketing activities minus the costs directly associated with those activities.
2. **Cost of Marketing Investment:** The total amount spent on marketing efforts, which can include advertising, promotions, salaries, and other

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