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Referrer

By Andrei Kholkin / May 18, 2024

Referrer: In digital marketing, a referrer is the URL that directs a user to a specific website or web page. This term is crucial for tracking the sources of web traffic, enabling marketers to identify which platforms or strategies are most effective in attracting visitors. Understanding referrer data helps in optimizing marketing efforts and improving ROI by focusing on the most productive traffic sources.