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Sales Funnel

By Andrei Kholkin / May 18, 2024

Sales Funnel: A sales funnel in digital marketing is a strategic model that represents the customer journey from initial awareness of a product or service to the final purchase. It is designed to guide potential customers through various stages, typically including awareness, interest, decision, and action, using targeted marketing techniques to convert prospects into buyers effectively. This concept is crucial for businesses aiming to optimize their online marketing strategies to improve conversion rates and maximize profitability.