Scarcity Marketing

Scarcity Marketing is a digital marketing strategy that leverages the psychological principle of scarcity to boost demand and sales. By presenting products or services as limited in availability—whether through limited-time offers, limited-edition items, or low stock notifications—marketers can create a sense of urgency among consumers. This tactic encourages quicker decision-making and increases the perceived value of the offering, effectively driving conversions and enhancing online engagement.

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