HYROS is short for Hyper-Accurate Ads Tracking Software for Digital Businesses. It measures the effectiveness of your ads. It tracks the traffic of your business and analyzes it. Furthermore, it finds out which ads have caused the highest conversion and generated more Return on Investment (ROI). As a result, your decision-making improves.
Something extra is always profitable. Like everything else, Hyros cannot be the perfect solution for everything. Hence, you need alternatives. But before we dive into the best alternatives to this ad-tracking software, let us look into how it works.
How does Hyros work
Firstly, you send data through offline conversions to different ad platforms. Platforms include Facebook, Google, and others. Hyros analyzes the conversion and matches them with the ads that resulted in the sale on various platforms. Based on this feedback, you can enhance your campaign strategies. You can focus more on the factors that generate more traffic.
You can install Hyros as a chrome extension as well. After installation, you can go to ads manager and configure the software according to your necessities. Hyros will generate data based on the parameters you have set. As a result, you will be able to find your target audience. Hyros uses phone calls, emails, funnels, landing pages, and other data points to accumulate information.
Drawbacks of Hyros
Hyros is great but not perfect. The following list shows some of its flaws:
- Invite only. You can evaluate the software without purchasing it.
- Difficult to operate.
- More expensive than most software. Small-budget businesses cannot purchase it.
- Set-up time is high.
The Hyros Alternatives You are Looking for
The following list contains Hyros alternatives that provide solutions to the above problems.
Weberlo
E-commerce platforms, various course creators, and agencies use Weberlo for ROI and ROAS tracking. The software uses marketing activities, including SEO, ad tracking, email, social media accounts, and many others, to calculate ROI. It works with multi-channel attribution.
Weberlo saves you from using complex spreadsheets. With its dedicated dashboard for marketing activities, you can decrease time consumption and increase workforce capacity.
Moreover, Weberlo ensures deep integrations with payment platforms. It means that you will see the amount present in your bank account. The metrics involved allow complete transparency.
Key Features
- Matches sales with traffic sources
- Ensures accurate ad scaling
- Employs cookieless server-side tracker
- Deep integrations with other platforms
AnyTrack
AnyTrack, like the rest, is an ads automation tool. It is easier to set up compared to Hyros. The tracking method of AnyTrack is also different. It tracks first-party data. It offers Facebook ads integration, Google Analytics integration, and Google ads integration.
Furthermore, AnyTrack allows integrations with e-commerce platforms such as Shopify and WooCommerce. It employs various Leadshooks and ClickFunnels to accumulate consumer data.
Key Features
- Set-up time is less
- Feasible and efficient for e-commerce
- Ensures multi-channel attribution
ThoughtMetric
Are you an e-commerce business owner? If yes, then ThoughMetic is for you. This market attribution platform focuses on e-commerce. It allows e-commerce platforms to make educated decisions based on adequate data.
You can track which campaigns drive the most traffic. Based on the results, you can enhance your ads and improve your marketing strategies. You can find organic traffic through this software.
Moreover, ThoughtMetric uses AI-powered attribution. It means that powerful machines are scaling your customers’ information. Hence, accuracy increases a lot. However, since this platform specializes in e-commerce, it is not for everyone.
Key Features
- Finds out where your organic customers are
- Integrates with Shopify, Klaviyo, and WooCommerce
- Integrates with Facebook ads, Google ads, Instagram, and other platforms
- Tracks value generated by different campaigns
- Provides post-purchase attribution surveys
Segmetrics
Segmetrics is a business intelligence platform that helps you to unearth customer lifetime value from every customer click. It helps to identify the performance of different segments in your marketing funnels.
In addition, it provides you with the entire customer journey. You can know every detail, starting from customer purchases to post-customer perceptions.
Segmetrics ensures clarity in revenue data. The numbers match your bank balance. Hence, there is complete transparency. Segmetrics does not use black-box analytics because it does not want to hide your data from you.
Key Features
- Allows to track customers spending over months or years
- Ensure the best optimization of the business funnel
- Allows to understand how each touchpoint affects customer lifetime value
- Works for e-commerce, SaaS, and other agencies
Optimyzr
Optimyzr is a PPC (Pay-per-click) management software that provides you with the maximum value for your ad-spend. It helps digital marketing teams to manage more accounts in less time.
Besides, you can create campaigns based on your goals. You can then evaluate the marketing campaign using algorithms that monitor the campaign activities. The algorithms provide insights into customer reaction to the campaign or ads.
The software allows one-click optimization. It means that you can easily apply changes to your Google or other social media ads based on campaign reviews.
Key Features
- Provides adept PPC insights
- Suitable for analysts, PPC account managers, and strategists.
- Provides Campaign Automator
- Ensures slack integration
- Helps in budget optimization
LeadsRx
LeadsRx does not rely on intrusive cookies. It believes in consumer privacy and ensuring quality data. B2Bs and e-commerce platforms need multi-touch attribution (MTA) to evaluate marketing campaigns. Campaign data comes from a wide array of channels.
MTA is now a feasible thing for businesses due to LeadsRx. The software does not use third-party solutions. Its purpose-built identity graph stores all the first-party customer information. Its modern analytics strive to ensure customer privacy first. It also divides your marketing funnel into four categories: top of the funnel, mid-funnel, lower funnel, and sales.
Key Features
- Has built-in identity resolution
- Ensures B2B and e-commerce attributions
- Ensure customer privacy
- Provides Multi-touch attribution
Redtrack
Redtrack also ensures cookieless tracking. Furthermore, it manages various affiliate activities through one user-friendly UI. Media buying involves growth-related obstacles. Redtrack solves these problems through big data reading tools.
Moreover, affiliates, ad agencies, and publishers can glean their campaigns and all relevant data in one interface. This software is reliable for tracking media buying activities in one place. It also helps in tracking advertisements.
Key Features
- Allows to collaborate and share results with other platforms
- Has reliable fraud-detection technology
- Allows deep integration with other BI stack applications
- Works to attribute every conversion event or information
- Ensures affiliate tracking
Clickguard
Like its name, Clickguard protects its clients from click fraud. It helps you identify the wasteful clicks generated by competitors, bots, and botnets. It enhances your Google ads and protects them from irrelevant traffic.
Since the scope of irrelevant clicks is low, your business receives more organic traffic. It also means that your customer acquisition Return on Investment (ROI) is expanding.
Clickguard gives you complete control over your campaigns. It means you can see your eliminating clicks and set customized rules for every campaign. However, its application is limited to Google ads only.
Key Features
- Stops click fraud
- Works to eliminate click waste
- Ensures data accessibility from anywhere in the world
- Ensures complete transparency
- Provides the highest customer acquisition ROI
Dreamdata
The biggest obstacle for B2B platforms is finding a connection between their activities and revenue. The consumer buying process is complex. Due to complex customer behaviors and other factors, the whole thing becomes an unending sales cycle. The solution to this problem is a B2B attribution platform.
Dreamdata deals with B2B attribution for small and mid-level B2B companies. It merges commercial data with customer behavioral data to give businesses a holistic overview. Thus, businesses develop marketing strategies that will serve their purpose.
Dreamdata takes care of data crunching and ensures demand generation. As a result, companies can focus on effective B2B GTM (go-to-market) efforts.
Key Features
- Allows B2B attribution
- Increases demand generation
- Helps to identify efficacious GTM activities
Measured
Measured deals with a media’s incremental contribution to business productivity. Moreover, it works to identify a single source of truth for companies to make investment decisions.
Measured helps you make wise media decisions. Its Marketing Intelligence Suite aids you in cross-collaborate. It provides companies and marketing teams with transparent experimentation.
Measured has built a marketing data warehouse. This warehouse powers various experiments. It also manages, stores, and utilizes consumer information while maintaining strict privacy.
Key Features
- Allows you to experiment with ad budgets and media mix
- Has a marketing data warehouse to store valuable information
- Helps to manage cross-channel activities
What Should Be Your Pick
Weberlo is undoubtedly the best for ad tracking, scaling, and automation. The reasons are self-explanatory. Weberlo uses more consumer touchpoints than other applications to track consumer data.
Weberlo provides accurate insights into customers’ buying journeys. It does not use cookies to track customers’ activity. Hence, there is no invasion of privacy. Furthermore, it protects your data from reaching the wrong hands.
Its attributions are available on multiple channels. You can collaborate as well as share information on many other platforms. Ultimately, there is the most important reason. It helps you to make educated marketing decisions. As a result, your customer-reach increases, and so does your ROI.
Conclusion
Companies put in great effort to organize their campaigns and produce ads. But how do companies know which strategy is the most effective? How do they which advertisement generate more organic traffic? The answer is ad tracking and automation tool.
Applications including Weberlo, Hyros, and many more have increased marketing effectiveness. Marketing teams have curbed time consumption. Moreover, many businesses have seen traffic.
In a nutshell, these tools are like a guiding hand. They help you find your target customer. They give you better SEO, emailing, and advertising results and simplify your life.
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