Brevo vs Mailchimp: Comparing Email Marketing Services for Your Business Needs

In the dynamic world of digital marketing, email marketing services like Brevo and Mailchimp stand out as leading platforms. They offer a variety of tools to connect businesses with their audiences. They both provide comprehensive solutions that span email marketing campaigns, marketing automation, and CRM tools, each with its own set of strengths and nuances.

Whether it’s small businesses or large-scale enterprises, these platforms cater to a broad spectrum of marketing needs.

Brevo logo confronts Mailchimp logo in a digital arena

Choosing between Brevo and Mailchimp requires a thorough comparison of what each service brings to the table in terms of usability, marketing capabilities, deliverability, and overall performance.

While Brevo boasts a strong offering in terms of unlimited contacts and free monthly emails, Mailchimp is renowned for its user-friendly interface and expansive range of integrations.

Differences in pricing and features underscore the importance of understanding which service aligns best with specific marketing objectives and budget constraints.

User feedback and reviews often shed light on real-world applications of these tools, providing insights that go beyond what’s on paper.

Key Takeaways

  • Email marketing platforms like Brevo and Mailchimp offer a range of services including automation and CRM.
  • Essential factors to consider are usability, feature set, performance, cost-effectiveness, and customer reviews.
  • Making an informed choice between Brevo and Mailchimp depends on matching specific business needs to each platform’s offerings.

Overview of Brevo and Mailchimp

Brevo and Mailchimp are leading marketing platforms that offer a variety of tools designed to enhance email marketing campaigns. They provide businesses with the capability to create, automate, and track emails, among other features.

This section will give you a condensed comparison of both platforms.

Brevo at a Glance

Founded: Brevo has not publicly disclosed its founding year.
Product Specialty: It specializes in email marketing services with an emphasis on delivering high-volume campaigns economically. Brevo presents a solution that is, according to some users, up to 9 times cheaper for bulk emails compared to some of its competitors. The platform allows for unlimited contacts and offers up to 9,000 emails free per month.

Mailchimp at a Glance

Founded: 2001
Product Specialty: Mailchimp has established itself as a comprehensive marketing platform that exceeds the realm of email marketing. Offering a suite of tools that include email campaigns, automation, and analytics, it has become a go-to solution for over 1000 integrations. Mailchimp is recognized for its user-friendly interface and a starting price for their Standard plan that appeals to a wide range of businesses.

Key Features Comparison

A side-by-side comparison of Brevo and Mailchimp logos, with a checklist and magnifying glass highlighting key features

When evaluating Brevo and Mailchimp, marketers are presented with distinct capabilities across several functional areas of email marketing.

These areas include the quality and diversity of email templates and design, the sophistication of automation and workflows, the depth of analytics and reporting, as well as list management and segmentation features.

Email Templates and Design

Both Brevo and Mailchimp furnish users with a variety of email templates that cater to different types of email campaigns.

Brevo offers a WYSIWYG editor with robust visual editing that simplifies the customization process.

Mailchimp is also known for its flexible design options, providing drag-and-drop functionality and an extensive library of templates that support varied marketing channels.

Automation and Workflows

Automation capabilities in these two platforms streamline repetitive tasks and increase efficiency.

Brevo allows for basic automated responses, while Mailchimp offers more advanced automation features, including complex trigger-based workflows that can adapt to customer behavior. This makes it a powerful solution for intricate email marketing strategies.

Analytics and Reporting

Data-driven decisions are fundamental in email marketing; hence, analytic tools come in handy.

Mailchimp goes a step beyond standard analytics to suggest insights and predictive demographics.

Conversely, Brevo provides comprehensive reports with actionable data on audience engagement, helping marketers to tweak their campaigns for better performance.

List Management and Segmentation

The ability to effectively manage and segment lists is crucial for targeted marketing.

Mailchimp stands out with its sophisticated segmentation options, offering granular control over list segmentation.

Brevo, although providing basic segmentation features, is a viable option for those needing straightforward list management tools.

Both platforms can handle bulk subscriber uploads and maintain clean lists to ensure high deliverability of email campaigns.

Usability and Interface

A user effortlessly navigates Brevo's intuitive interface, while struggling with Mailchimp's confusing layout

In the debate between Brevo and Mailchimp, the focus on user experience is paramount. Each platform has tailored their interface and support systems to facilitate the needs of their diverse user base, prioritizing ease of use and multiple customer support options.

Ease of Use

Brevo pitches itself as user-friendly, with an intuitive interface that caters to beginners.

The platform emphasizes a streamlined experience to help users navigate its features without a steep learning curve.

In contrast, Mailchimp is recognized for its robust marketing automation features combined with an easy-to-use interface, enabling customers to manage campaigns with efficiency.

  • Brevo:

    • Beginner-friendly interface
    • Intuitive design
  • Mailchimp:

    • Simple, user-friendly platform
    • Marketing automation made accessible

Customer Support Options

When it comes to customer support, both platforms offer multiple avenues to assist their users.

Brevo provides standard support through email and an informative FAQ section.

Meanwhile, Mailchimp extends its support network to include phone and chat options, in addition to a comprehensive help center.

  • Brevo:

    • Email support
    • FAQs
  • Mailchimp:

    • Phone support
    • Live chat support
    • Extensive help center

Marketing Capabilities

When comparing the marketing capabilities of Brevo and Mailchimp, it’s essential to consider transactional email services, the extent of marketing channel integrations, and the availability of landing pages and lead generation tools. Each platform offers a suite of features to support businesses in achieving their marketing objectives.

Transactional Email and Autoresponders

Brevo provides robust transactional email services, essential for sending receipts, order confirmations, and other automated communications directly related to customer activities.

They prioritize deliverability and ease-of-use, ensuring that transactional emails reach the customer’s inbox without complications.

Mailchimp also facilitates effective transactional email and marketing automation, including pre-built workflows for cart abandonment and purchase follow-ups.

Marketing Channels Integration

Integration capabilities are crucial for a seamless marketing experience.

Mailchimp shines with its broad integrations, allowing businesses to connect various software and services, including CRM systems, e-commerce platforms, and even web services like Facebook Ads.

Brevo offers similar integrations, although reviewers often tout Mailchimp’s extensive network of third-party integration options.

Landing Pages and Lead Gen Tools

Both Brevo and Mailchimp provide high-quality landing pages to help businesses capture leads.

They feature drag-and-drop builders, customizable templates, and the ability to create targeted ads to direct traffic to the landing pages.

With Mailchimp, one can also generate Facebook Ads directly from the dashboard, enhancing the potential for lead generation across social media platforms.

Deliverability and Performance

When comparing Brevo and Mailchimp, one must consider the intricacies of email deliverability and performance. These factors are pivotal in ensuring that marketing emails reach their intended recipients and produce measurable outcomes.

Email Deliverability Standards

Email deliverability is the metric that indicates the likelihood of an email reaching the subscriber’s inbox without being marked as spam or bouncing back.

  • Brevo: They claim to offer excellent deliverability bolstered by intuitive design and ease of use, as users can create multiple types of digital content without the need for coding skills.
  • Mailchimp: The platform is renowned for its detailed deliverability performance analytics, providing clients with actionable data to improve their campaigns.


SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance) are three key authentication methods used to enhance email security and deliverability.

  • SPF: Allows email servers to verify that incoming mail from a domain is being sent from a host authorized by that domain’s administrators.
  • DKIM: Adds an encrypted signature to the headers of email messages, enabling the recipient to verify that the email has not been tampered with.
  • DMARC: Works alongside SPF and DKIM to give email domain owners the ability to protect their domain from unauthorized use, commonly known as email spoofing.

Both Brevo and Mailchimp utilize these standards, although the specifics of their implementation and their effect on performance can vary.

Users report that Brevo ensures campaigns land in subscribers’ inboxes and not the spam folder, reflecting effective use of these standards.

Conversely, Mailchimp provides interpretations and insights based on email performance data, which can include metrics affected by SPF, DKIM, and DMARC implementations.

Pricing and Value

When choosing between Brevo and Mailchimp, businesses closely examine the pricing and the value each platform offers. The two offer distinct pricing structures and free tier options, considering factors such as contact limits, automation capabilities, and affordability.

Pricing Structure

Brevo: It presents a straightforward pricing scheme, with its Business plan priced at $65 per month. This plan is highlighted for users seeking more extensive features and capabilities.

Mailchimp: On the other hand, Mailchimp’s Standard plan starts at $20 per month, positioning itself as a more affordable alternative.

Both providers offer scalable pricing models to suit different marketing needs, with Mailchimp receiving particular recognition for its competitive pricing Comparing Mailchimp vs Brevo.

Free Tier Offerings

Brevo: They provide a no-cost option that allows users to utilize an intuitive workflow editor and set up automation workflows for up to 2,000 contacts. This can serve as a significant starting point for small businesses or those new to email marketing Mailchimp vs. Brevo: Unlimited contacts & 9,000 emails free/month.

Mailchimp: Its free tier also includes marketing automation but is limited to 500 contacts and single-step workflows. Despite the contact limit, Mailchimp’s free tier is known for granting users access to several core features, making it a valuable entry-point Mailchimp’s automation features.

User Feedback and Reviews

As they consider email marketing solutions, potential users often weigh Brevo and Mailchimp against each other by examining user-generated feedback and reviews. These insights provide valuable perspectives on product capabilities, ease of use, and the quality of customer support.

Capterra and TrustRadius Reviews

On platforms like Capterra and TrustRadius, Brevo has received praise for its unified customer journey view. Users appreciate its scalable marketing and CRM tools, which include Email, SMS, WhatsApp Chat, and Marketing Automation.

Ratings on Capterra reflect a strong user satisfaction, attributing a score that signifies confidence in Brevo’s capabilities.

Mailchimp, by contrast, has built its reputation on being user-friendly and offering robust marketing automation features. TrustRadius reveals a significant volume of reviews which underscore Mailchimp’s ease of use. However, despite the large number of reviews—which typically contribute to a more nuanced overall score—it still maintains a high rating.

Pros and Cons from User Perspectives

Users have highlighted pros such as:

  • Brevo:

    • Broad set of tools for diverse marketing strategies.
    • Positive remarks on overall value for money.
  • Mailchimp:

    • Cost-effective Standard plan options.
    • Praise for simplicity and user interface.

When discussing cons, users have noted:

  • Brevo:

    • A smaller user community which may impact peer support.
    • Some feedback points to a steeper learning curve for new users.
  • Mailchimp:

    • Some criticisms are aimed at the limitations in the free plan.
    • A few users mention the need for more advanced automation features.

In comparing Brevo and Mailchimp through user reviews, a clear picture emerges of Brevo’s comprehensive toolset and Mailchimp’s user-friendly experience. These insights are directly sourced from those who have experience with the platforms, offering a grounded look at each service’s strengths and weaknesses.

Advanced Marketing Features

When contrasting Brevo and Mailchimp, it’s evident that both platforms offer a robust suite of advanced marketing features designed to enhance customer engagement and sales.

CRM Integrations

Brevo and Mailchimp both allow seamless CRM integrations, enabling businesses to synchronize customer data and manage relationships more effectively.

Mailchimp is renowned for its ease of use in integrating with popular CRM systems. Meanwhile, Brevo highlights its functionality with a spectrum of CRM solutions, ensuring users can track customer interactions and transaction histories efficiently.

E-Commerce and Transactional Emails

In the realm of e-commerce and transactional emails, both services provide templates and customization options to enhance the shopping experience.

Mailchimp offers a range of e-commerce features including product recommendations and abandoned cart automation. Meanwhile, Brevo offers similar capabilities with transactional emails that are critical for up-to-date communication with customers at every step of the procurement process.

Retargeting and Personalized Campaigns

The effectiveness of retargeting and personalized campaigns is a strong suit for both platforms.

Retargeting ads extend the reach to customers who have previously interacted with the brand, while personalized emails increase relevance and engagement rates.

Mailchimp scores high with users for its comprehensive retargeting options and personalized email campaigns, which leverage customer data to deliver tailored content.

Similarly, Brevo also provides tools for creating personalized experiences that can nurture leads and boost conversion rates.

Decision-Making Factors

When choosing between Brevo and Mailchimp, businesses need to consider their size and projected growth, as well as the long-term value each platform provides.

Factors such as revenue, return on investment (ROI), customer relationship management (CRM) capabilities, and scalability form the crux of this decision.

Choosing Based on Business Size

Small businesses might prefer a tool that aligns with their current operations and financial constraints.

Brevo offers a more integrated approach with its all-in-one platform, potentially reducing the number of tools a small business must manage. Conversely, Mailchimp offers a competitively priced Standard plan—a factor that could influence the decision of businesses keeping a close eye on expenses.

Assessing Long-Term Value

In evaluating long-term value, companies should consider not just immediate costs but also the potential ROI.

A platform’s ability to scale and its CRM features are integral to support growth.

Mailchimp, known for its robust marketing automation features, could deliver greater value to those looking to intensify marketing efforts over time. Meanwhile, Brevo’s suite of tools may offer a broader scope, supporting a business as it expands its online presence.

Supplementary Tools and Resources

In providing comprehensive services, both Brevo and Mailchimp offer extensive supplementary tools and resources to enhance the email marketing capabilities of their users. Focusing on educational and integrational tools, these platforms ensure users have what they need to succeed.

Knowledge Base and Learning Materials

Brevo presents a well-rounded knowledge base that includes valuable learning materials and videos, securing its position as a partner in customer growth.

Their resources are designed to help users understand the nuances of email marketing analytics and campaign optimization.

Meanwhile, Mailchimp extends its hand as a marketing teacher through an exhaustive collection of blogs and tutorials. These resources allow users to master their marketing suite with clarity and precision.

Email Marketing Resources

For marketers seeking to launch, optimize, and track campaigns, both platforms equip them with potent email marketing resources.

Brevo offers detailed analytics tools that aid in the meticulous examination of marketing efforts, alongside comprehensive guides on utilizing these tools effectively.

Mailchimp stands out in this arena with its advanced analytics features, providing in-depth reports that guide strategic decisions.

Integration with Zapier and HubSpot

The power of integration cannot be understated when it comes to streamlining marketing workflows.

Brevo supports integration with Zapier and HubSpot, allowing for a seamless flow between various marketing tools and customer data platforms.

Mailchimp also offers robust integration options that include Zapier for automating tasks and HubSpot for CRM capabilities, enabling users to craft a more connected and intuitive marketing ecosystem.

Frequently Asked Questions

Choosing the right email marketing service is vital for effective digital marketing. This FAQ section addresses common queries about the differences and comparisons between Brevo and other platforms like Mailchimp.

What are the cost differences between Brevo and Mailchimp?

Brevo and Mailchimp offer different pricing tiers based on features and the number of contacts.

Mailchimp’s Standard plan, for instance, starts at $20 per month, while Brevo’s pricing for similar services starts at a higher point but may offer additional features.

How does Brevo compare to Mailchimp in terms of features and usability?

Brevo is known for its email deliverability and easy, no-code solutions for newsletters and landing pages. In contrast, Mailchimp is consistently praised for its user-friendly interface and robust marketing automation features.

What are the advantages of using Brevo over Mailchimp for email marketing?

Brevo has its strengths in comprehensive enterprise and small business solutions with generous offerings on its free plan, while Mailchimp is recognized for its scalability and customization options.

For businesses looking for award-winning service, Brevo holds G2 awards for enterprise and small business solutions.

Can you outline the main distinctions between Brevo and Sendinblue?

Brevo and Sendinblue both offer a range of digital marketing tools; however, their focus areas differ, with Brevo often emphasizing its user-friendly interface and Sendinblue offering transactional email capabilities alongside marketing automation tools.

How does Brevo’s pricing structure differ from that of other email marketing platforms like Klaviyo and Constant Contact?

Brevo’s pricing is typically positioned between the affordability of services like Mailchimp and the premium features of platforms like Klaviyo and Constant Contact, offering a balance of functionality and cost effectiveness.

In what ways is Brevo similar to or different from MailerLite for small business marketing?

Both Brevo and MailerLite cater to small businesses with user-friendly tools.

While MailerLite focuses on simplicity and affordability, Brevo may provide more advanced features, particularly in email deliverability and no-code solutions for digital marketing collateral.

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