Author name: Andrei Kholkin

Direct marketing is a targeted, measurable approach that enables businesses to communicate directly with a selected audience. This technique bypasses intermediary channels and aims to foster a direct, often personalized, relationship between marketer and consumer. By reaching out to potential customers through various media, such as email, mail, social media, and telemarketing, direct marketing can […]

In the realm of digital marketing, the advent of data-driven attribution has marked a significant shift in how businesses determine the value of each customer touchpoint leading to a conversion. This model allocates credit to different marketing channels based on their contribution to a conversion, moving beyond the limitations of traditional single-touch attribution models. By

Omnichannel marketing represents a shift in how companies view the customer journey, recognizing the interconnectedness of all channels available to consumers. Traditional marketing strategies often focus on separate channels in isolation, but an omnichannel approach seamlessly integrates these platforms, providing a unified brand experience. Whether a customer is shopping online from a desktop or mobile

Understanding the efficacy of digital marketing campaigns is crucial in today’s data-driven world, and that’s where GA4 UTM tracking comes into play. UTM parameters, also known as Urchin Tracking Module parameters, are simply tags that you add to the end of a URL. When this tagged URL is clicked, it sends information to Google Analytics