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There is a LOT of experimentation required when it comes to marketing your business. You really need to get to know your audience and see what they respond better to. Luckily for you, A B split testing allows you to do just that! A/B testing (a.k.a. split testing) is a simple experiment that allows you […]

There are many marketing strategies you can use to generate leads for your business. Out of the many lead market ideas, one that may be often overlooked is mobile apps.

Facebook is probably the first thing that comes to mind when you think of social media. It is no surprise given the massive size of the platform; there are over 2.2 billion monthly active users, good enough to be the third busiest website in the world! Given this information, it makes sense for Facebook to be a

Social media has changed the marketing world for good. It changed the way that our society as a whole interacts with one another. This includes how we interact with businesses, and therefore businesses need to adapt their strategies! Whether you are starting a new business or expanding your current business’ online presence, you cannot neglect

You may be wondering what email marketing entails and whether or not it is worth the hassle. Email marketing is quite simply sending out emails to a mailing list of both current and prospective clients. It’s exactly like traditional mail marketing, just far more efficient! Running an email campaign has these three basic steps: 1. Plan

A UTM, or Urchin Tracking Module, is a piece of code that you can attach to your URLs to track clicks. This is helpful for when you’re driving traffic to your website from different sources. You’ll be able to see which of your sources are responsible for most of your traffic. Which ties in to the